Digital Marketing Future: The way ahead

 Digital Marketing Future: The way ahead

The traditional marketing theories and different marketing gurus focus on the different marketing management principles and techniques that always provided the new solutions to the companies and customers to meet the needs of the customers in the long run. The evolvement of marketing theory from eighteen to twentieth century is going to be advanced like banners to big data, digital marketing always meet the changing trends of the customers and brands (Intechopen, 2020). In the today’s data driven world the things are connected and faster efficiently. The traditional digital marketing of paid media, SEO marketing, Social marketing and management of community are more experience and dramatic developments and changes as innovations in develop technology.

(Source: Themanifest, 2020)

The key important innovation in traditional digital marketing techniques and explore the need of marketers to evolve high tech digital evolution of marketing. Today’s the Walnut get the benefit of digital marketing through paid search or search engine marketing to generate the web traffic through purchase advertisements on search engines. The marketers channel focus majorly on every time on different platforms to observe the advertisement display or response of the consumers. On the basis of PPC and other tools for high number of customer visits enables the company to distribute the traditional method of paid media is advertising automatically through artificial intelligence or AI that purchase the space, data consumption and analyze the audience type that majorly targets the ads. It is estimated from the reports like $46 billion spend on advertising programmatic. It is predicted that 86% of all digital display advertisements via automation by 2020.It is analyzed that the paradigm shift from traditional marketing methods to digital marketing methods like AI and Big data analytics methods provides effective, seamless, efficient and accurate approach of paid media through lowers the cost of acquisition of customers.

 

 

 

References

Intechopen (2020) Digital Marketing: Scope Opportunities and Challenges. Available at: https://www.intechopen.com/books/promotion-and-marketing-communications/digital-marketing-scope-opportunities-and-challenges (Accessed on: 12th January 2021)

Themanifest (2020) 7 Digital Marketing Tips for Small Businesses in 2020.Available at: https://themanifest.com/digital-marketing/small-business-digital-marketing-tips-2020 (Accessed on: 12th January 2021)